Business mogul and nightlife king, Obi Cubana, has taken to social media to celebrate Nigerian rap star Odumodublvck following his big win at the 17th Headies Awards, held Sunday night at the Landmark Event Centre in Lagos.
Odumodublvck, known for his energetic style and street-centric lyrics, clinched the highly coveted Next Rated award; a category that has launched the careers of Nigerian music powerhouses such as Wizkid, Rema, and Davido. His win marks a major milestone in his rapidly rising career, and for Obi Cubana, the moment felt deeply personal.
Sharing his joy on Instagram, Obi Cubana posted a heartfelt message alongside a photo of Odumodublvck:
“The joy of a proud dad!!! This one is SO special to me! Congratulations son Odumodu nwa m!!! Winner 2025 Next Rated! Another one in the basket….this one is for the family!”
The billionaire businessman, who has publicly embraced Odumodublvck as “his son,” has been a visible supporter of the artist’s journey. His use of the Igbo phrase “nwa m” (meaning my child) reflects a bond that goes beyond business or mentorship, it’s family.
Odumodublvck’s Next Rated win comes off the back of a stellar year filled with back-to-back hits, including his viral collaboration “Cast” with Shallipopi, which also took home Best Rap Song at the same ceremony. Known for his raw authenticity and refusal to conform to the mainstream, Odumodublvck has carved a unique lane in Nigerian hip-hop, fusing street energy with lyrical depth.
The 17th Headies, themed “Back to Base,” returned to Nigeria after two years in the United States and brought together top entertainers across Africa. The ceremony featured performances from the likes of Flavour, KCEE, Qing Madi, Ayo Maff, and international acts such as Juma Jux and Innoss B.
With support from industry figures like Obi Cubana, Odumodublvck’s rise seems unstoppable. His victory is not just a personal achievement, it’s a win celebrated by those who’ve believed in him from day one.
And as Obi Cubana said best, “This one is for the family!”
