In a bold and unexpected move that’s shaking up both the worlds of football and entertainment, iconic rapper Snoop Dogg has officially become a co-owner of Swansea City, a Championship side in Wales.
The 53-year-old rap legend had teased his involvement with the club earlier in the week when he helped unveil their 2025-26 home kit, stirring a buzz among fans and sparking speculation about a deeper connection. Now, that speculation has turned into reality.
Speaking on his decision to join Swansea’s ownership team, Snoop shared a heartfelt statement that reflects both admiration and alignment with the club’s gritty identity:
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.
The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.
I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
In an official statement, Swansea City FC celebrated the partnership, calling it a landmark moment in the club’s history:
“Swansea City is delighted to announce global rap superstar and multi-platinum selling artist Snoop Dogg has become the club’s latest high-profile co-owner and investor.”
Snoop joins the Swans just months after footballing icon Luka Modrić was also announced as part of the club’s investor group, signaling an ambitious new era for the team.
The club highlighted Snoop’s legendary status in music, noting his influence as the owner of Death Row Records, his 17 Grammy nominations, and the staggering 35 million albums sold throughout his career. But beyond music, his passion for sport and football in particular has long been evident. From his days as a FIFA video game ambassador to his frequent appearances in various football jerseys, Snoop’s love for the beautiful game has now evolved into direct involvement.
The rapper’s addition to the club’s ownership is expected to elevate Swansea’s global visibility, bringing the team into the pop culture spotlight and potentially boosting its commercial performance.
As a symbol of this new chapter, the club has already unveiled a mural of Snoop Dogg on the West Stand of the Swansea.com Stadium; an eye-catching tribute that celebrates the merging of two cultures: hip-hop and football.
Swansea, who finished 11th in the Championship last season, now looks to the future with renewed energy, international flair, and the backing of a cultural icon known for turning everything he touches into gold or in this case, possibly silverware.
