Afrobeats star Kizz Daniel has shed light on the creative process behind his string of hit records, revealing that beyond polished production and trendy sounds, the soul of his music lies in one powerful element, relatability.
In a post shared via his Instagram Story, the Buga hitmaker spoke candidly about what truly matters to him when making music. For Kizz Daniel, it’s not about impressing listeners with sonic perfection or high-profile producers, but rather creating songs that resonate deeply with everyday people.
“I don’t make music for aesthetics. No be by ‘Make he sound fine’. One rule: Relatability,” he wrote in Pidgin English.
The chart-topping singer went on to emphasize that the emotional and cultural connection between his lyrics and his audience is non-negotiable — even if the production comes from an unknown name in the industry.
“Even if na Segun from Ikorodu produce am, as long as wetin you dey talk dey connect to people wey matter,” he added.
Known for crafting songs that blend catchy melodies with lyrics that reflect real-life emotions and experiences, Kizz Daniel’s approach is clearly working. From romantic anthems like Woju and Lie to motivational bangers like One Ticket and RTID (Rich Till I Die), the singer has built a reputation for consistently delivering relatable content that fans can connect with.
His latest revelation offers a glimpse into the intentionality behind his artistry, a reminder that in the ever-evolving landscape of Afrobeats, authenticity still reigns supreme.
