Nollywood actress Nkechi Blessing has flipped online ridicule on its head by launching a social media movement that celebrates body confidence.
The actress became a trending topic after a gym photo of her leaked online, sparking waves of harsh comments and body-shaming from critics. But instead of backing down, Nkechi decided to reclaim the narrative in her own style with humor, resilience, and a touch of generosity.
On Instagram, she announced the launch of the Big Belle Challenge, a contest designed to celebrate women with prominent stomachs. The actress revealed that the winner will walk away with a cash prize of ₦1 million, courtesy of her brother, @proactive105mann.
Participants are required to share photos or videos of their bellies, tag her official handle, and use the hashtag #bigbellechallenge. Nkechi promised to repost the top three entries before ultimately selecting a winner.
Sharing her excitement, she wrote:
“1 million naira to the winner. Big belle challenge is here courtesy my Brother @proactive105mann … The person with the biggest belly takes it all.”
In another video post, she added:
“First Entry #bigbellechallenge 1 million naira to the biggest belly. @proactive105mann say him fit vex make am 2 million. Post the video on your page and tag me using the hashtag #bigbellechallenge.”
Doubling down on her message of love and inclusivity, Nkechi later shared a second entry with the caption: “I too love my people. Second Entry #bigbellechallenge.”
With this bold move, the actress has not only disarmed her critics but also created a viral trend that’s sparking conversations around self-love, confidence, and celebrating all body types.




















