The highly anticipated 10th season of Big Brother Naija (BBNaija) is officially set to hit screens on July 26, 2025, promising more drama, entertainment, and a record-breaking grand prize of ₦150 million, the biggest reward in the history of the reality show.
The announcement was made during a press briefing by MultiChoice Nigeria, the organizers of the hit reality TV series, confirming that this milestone edition will not only raise the stakes but also introduce viewers to a brand-new show format. According to the organizers, the prize money marks a historic leap from previous seasons, underlining BBNaija’s growing popularity and influence across Africa.
Since its debut in 2006, Big Brother Naija has become a cultural phenomenon, launching the careers of dozens of entertainers, influencers, and entrepreneurs. Now in its 10th edition, the show continues to evolve, and this year’s installment promises to be its most exciting yet.
Ebuka Obi-Uchendu, the charismatic and much-loved host who has become synonymous with the show, will once again take up hosting duties bringing his signature wit, fashion, and poise back to the iconic Big Brother stage.
This year’s format comes with a twist. Unlike the 2024 season themed ‘No Loose Guard’, where housemates auditioned and competed in pairs, the upcoming edition will scrap the pairing system in favor of a fresh dynamic that organizers say will shake things up inside the house. The new structure is expected to amplify tension, alliances, and rivalry, keeping viewers on the edge of their seats throughout the season.
Physical auditions for Season 10 were conducted between May 16 and 18, with thousands of hopefuls across the country vying for a coveted spot in the Big Brother house. With the lineup of housemates already finalized, fans can expect a diverse and vibrant mix of personalities when the show kicks off later this month.
Last year, Kellyrae emerged victorious in a closely contested finale, walking away with ₦100 million in cash and prizes. He made history as the first married housemate to win the competition, setting a new precedent and expanding the narrative around who can succeed on the show.
As the countdown to the launch begins, fans across Nigeria and beyond are already buzzing with excitement, ready to pick favorites, ship relationships, and immerse themselves in the whirlwind of drama, tasks, and Saturday night parties that define the BBNaija experience.
With a whopping ₦150 million up for grabs and a revamped format, BBNaija Season 10 is shaping up to be a game-changer and viewers wouldn’t want to miss a moment.
