Afrobeats legend Innocent Ujah Idibia, popularly known as 2Baba, has taken a bold step in his decades-long career by unveiling a new management team, signaling a fresh era of reinvention and renewed ambition in Africa’s dynamic entertainment landscape.
In an announcement shared on Instagram, the “African Queen” crooner described the move as part of a necessary evolution in his artistic journey. The new team, according to 2Baba, was handpicked to “revitalise and evaluate his legacy”, while steering the next phase of his career toward new creative heights.
In a joint press statement, the team outlined their vision for 2Baba’s future, acknowledging his immense contributions to African music. “We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba,” the statement began.
“This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
With a career spanning over 30 years, 2Baba is celebrated as a pioneer of Afro-pop, whose artistry has inspired multiple generations of musicians across Africa. The statement emphasized that the new team’s role is to harness this legacy and expand it, managing everything from new music releases and global partnerships to brand collaborations and international engagements.
2Baba himself expressed optimism about the new chapter. “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic,” he said.
The management team, according to the statement, comprises seasoned professionals in music business, branding, and entertainment law, with a shared commitment to authenticity and innovation.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the team added.
As the icon prepares for the next stage in his career, fans and industry observers alike are eager to see how this newly assembled dream team will shape the future of one of Africa’s most influential musical voices. From redefining Afro-pop to leaving a mark on social consciousness, 2Baba’s story is far from over, it’s entering an exciting new act.
