Why Does My TikTok Have 0 Views and Likes?

There are several reasons your TikTok videos have 0 views and comments. If you experience this challenge, then we created this blog post for you. 

Things that affect Visibility on TikTok

TikTok is a social media platform that thrives on videos. It is one of the platforms for visibility and a large audience. Millions of people visit this platform daily. So, how can your video have 0 views? 

Algorithm

Have you ever wondered why some TikTok videos have zero views, while others skyrocket to viral fame? The answer lies in the TikTok algorithm.

TikTok’s algorithm is a complex web of factors- and sometimes, even quality content may not align with the algorithm’s preferences. This causes videos to be lost in the endless sea of content. If this happens, the videos will have reduced visibility and engagement.

Factors such as video quality, relevance, trends and timing, all contribute to the algorithm. The algorithm is a strict timekeeper. So, identifying your target audience and deciding when to post your videos contribute to your visibility. 

Incomplete profile

Your TikTok profile is your digital identity. An incomplete profile sends the signal that you may not be as engaged or serious about your TikTok presence. Users scrolling through may pass by. They are more likely to engage with a video from a complete profile.

TikTok’s algorithm is designed to personalize content based on user preferences. An incomplete profile lacks essential information that the algorithm uses to recommend content to users. By providing details like your interests, location, and profile picture, you increase the chances of your content being recommended to users who share similar interests.

Complete your profile with relevant keywords, hashtags, and a concise bio. It will significantly improve your visibility. Users often search for content related to their interests, and a complete profile makes it easier for the TikTok search algorithm to match your content with relevant queries.

Thumbnails

On TikTok, the importance of thumbnails often goes unnoticed. However, these miniature visual representations help to capture attention, get viewers, and ultimately influence your visibility on the platform. TikTok thumbnails give the first impression of your video.

TikTok’s algorithm takes note of engagement metrics, and a compelling thumbnail can entice users to not just scroll past but actively click on your video, signalling to the algorithm that your content is worth promoting. Maintain a consistent style or theme in your thumbnails to boost brand recognition. When users recognize your content at a glance, they are more likely to engage with it.

Maximize the art of storytelling when creating thumbnails. Your thumbnails should tell a story, leaving viewers curious and eager to discover what unfolds within the video. A well-told visual story can pique interest and drive engagement.

Hashtags

TikTok is a trend-driven platform, and hashtags are the major channels for the trends. By hopping on trending hashtags, your content becomes part of larger conversations, attracting attention from users actively engaging with the latest trends. Keep an eye on the Discover page for trending hashtags to stay in the loop.

Limit your hashtag selection to your content’s niche. It ensures that you reach a more targeted audience. Specific and niche hashtags help you connect with users who share a genuine interest in the type of content you create. With the right hashtags, you will build a community around your videos.

While using popular and trending hashtags is beneficial, striking a balance is key. Combine trending hashtags with more niche ones to boost your content visibility. 

 Hashtags are effective visibility tools but their effect can diminish if overused. Use 2-3 relevant hashtags in a video for optimal performance.

Quality vs Quantity

TikTok is a visual playground, and the quality of your visuals can capture or repel your audience’s attention. Furthermore, clear engaging audio enhances the viewing experience and ensures that your content doesn’t just catch the eye but also captures the ear. Whether it’s music, voiceovers, or ambient sounds, prioritize audio quality. 

Technical glitches and pixelated visuals can be a turn-off for viewers. TikTok’s algorithm favours content that meets technical standards. Invest in your camera, lighting, and audio equipment to avoid hindrances to your content’s visibility.

Content

Sometimes, the content itself may not resonate with the audience. TikTok users seek entertainment, relatability, or educational value. If your video lacks these elements, it may struggle to capture attention. TikTok’s algorithm checks the time users spend watching your videos. Compelling content that maintains interest throughout encourages longer viewing sessions, signalling to the algorithm that your content is worth promoting.

Diversify your content, with informative tutorials, entertaining skits, or visually stunning transitions. It boosts your visibility and builds a broader audience. Don’t underestimate the power of storytelling. A well-told story not only resonates with your audience but also increases the likelihood of users sharing your content, boosting its visibility.

TikTok Terms You Should Know

There are some unique terms that are only associated with TikTok. As a TikTok content creator, you should be familiar with these terms. They are:

TikTok Views Glitch

TikTok views glitches occur when there is a significant increase or decrease in a content’s visibility. The exact causes of TikTok views glitches are not really known. However, Algorithm anomalies, server hiccups, or data processing issues can influence it. In TikTok views glitch, you can have 0 views but still see the likes and reactions of your viewers.

Video Under Review

Video Under Review” is TikTok’s way of signalling that your content has entered a brief pause period before it will be released onto the For You page. The platform is committed to creating a safe and welcoming space. So, it has a review process that serves as a checkpoint to weed out content that may violate TikTok’s policies.

Several factors may trigger the “Video Under Review” status. Some of them are nudity, hate speech, violence, or copyrighted material. TikTok aims to strike a balance between creative freedom and maintaining a positive and inclusive environment.

Shadow ban

A TikTok shadow ban is a state where a user’s content is somewhat silenced by TikTok’s algorithm, causing reduced visibility and engagement. A shadow ban subtly muffles the visibility of a creator’s content without informing them.

 Users who experience shadow bans record a dip in their content’s reach, fewer appearances on the For You page and decreased engagement. A shadow ban has a shelf life of two weeks. After two weeks, the ban will be lifted.

How to stop 0 views on TikTok

• Check the privacy settings of each video before uploading them.

• You can also check your general privacy settings. It will help you know if your account is in ‘private mode’. If its status is private, change it.

• Choose a niche.

• If you have a TikTok pro account, check ‘Tiktok analytics’ to know the Watch time of your videos. 

• Prioritize Quality over quantity. Create original value-based content.

Conclusion

Other factors that influence 0 views on TikTok are the TikTok algorithm suspects your video isn’t original, you just opened a new TikTok account, and many more. 

Nonetheless, the major cause of 0 views is the TikTok algorithm. So, in all you do, find a way to partner with the algorithm and be patient.